Now that the dust has settled after Pepsi’s poorly received attempt to woo millennials, let’s take a look at things from a video marketer’s perspective to see what really went wrong.
Analysts point out that Pepsi trivialized social justice movements like Black Lives matter,
Pepsi quickly pulled the ad, providing this statement:
“Pepsi was trying to project a global message of unity, peace and understanding. Clearly, we missed the mark and apologize,”