The Pepsi Commercial: What Really Went Wrong

What

Now that the dust has settled after Pepsi’s poorly received attempt to woo millennials, let’s take a look at things from a video marketer’s perspective to see what really went wrong.

Analysts point out that Pepsi trivialized social justice movements like Black Lives matter,

Pepsi quickly pulled the ad, providing this statement:

“Pepsi was trying to project a global message of unity, peace and understanding. Clearly, we missed the mark and apologize,”

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